Privacy Statement

Last updated: 25 August 2026

Farmy aims to collect only information that is necessary to operate its services, respond to enquiries, maintain security and provide information about farms and farm shops.

1. Who we are

Farmy operates this website and related services. For privacy enquiries, contact farmyadmin@gmail.com.

Important: before publication, the full legal name and contact address of the organisation or person legally responsible for Farmy should be inserted here if different from the Farmy trading name.

2. Information we may process

Depending on how you use Farmy, we may process information you voluntarily provide, such as your name, email address, telephone number and enquiry contents. We may also process technical information necessary to deliver and secure the website, such as IP address, browser/device information and security logs.

3. Farm and business information

Farmy may publish business information about farms, farm shops and food producers, including business names, business addresses, public business contact details, websites, descriptions and geographic coordinates. Where information relates to an identifiable individual, Farmy will consider applicable UK GDPR requirements and use the information fairly and lawfully.

4. How we use information

To operate, maintain and secure Farmy.
To respond to enquiries.
To publish and maintain farm and farm-shop information.
To prevent abuse, fraud and security incidents.
To comply with legal obligations.

5. Lawful bases

Depending on the circumstances, Farmy may rely on legitimate interests, performance of a contract or taking steps at your request before a contract, legal obligation, or consent. Where consent is required for non-essential cookies or similar technologies, Farmy will request it before those technologies are activated.

6. Google Maps

Some Farmy pages use Google Maps. Where required, the map is blocked until you actively choose to load it. Once loaded, your browser connects to Google. Google may process information such as IP address, browser/device information and information associated with its map service, and may use cookies or similar technologies.

Google's processing is governed by its own policies: Google Privacy Policy.

7. Cookies and similar technologies

Farmy will not use non-essential cookies or similar storage/access technologies unless they are permitted without consent or the required consent has been obtained. Essential technologies may be used where necessary to provide a service requested by you.

8. Sharing information

Farmy does not sell personal information. Information may be shared with service providers where reasonably necessary to operate hosting, email, security or other Farmy services, subject to appropriate data-protection requirements. Third-party services such as Google may process information independently under their own policies.

9. International transfers

Some service providers may process information outside the UK. Where UK GDPR applies, Farmy will take appropriate steps to comply with applicable UK rules on international transfers and safeguards.

10. Retention

Farmy keeps personal information only for as long as reasonably necessary for the purpose for which it was collected, including applicable legal, accounting, security and dispute-resolution requirements.

11. Your rights

Subject to applicable conditions and exemptions, UK GDPR may give you rights including access, rectification, erasure, restriction, data portability and objection. Where processing is based on consent, you can withdraw consent. Contact farmyadmin@gmail.com to exercise applicable rights. We may need to verify your identity.

12. Direct marketing

Farmy will comply with the UK GDPR and Privacy and Electronic Communications Regulations (PECR) when sending direct electronic marketing, including obtaining consent where required and providing an appropriate way to opt out.

13. Security

Farmy will use reasonable technical and organisational measures appropriate to the risk to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

14. Complaints

Please contact Farmy first at farmyadmin@gmail.com. You also have the right to complain to the UK's Information Commissioner's Office (ICO): ICO complaints.

15. Changes

Farmy may update this statement when its processing activities, services or legal obligations change. The revision date at the top of this page will be updated when material changes are made.